Rolex President Watches

About Rolex President Watches

The history of the Rolex President begins with the Day-Date, which represented Rolex's ability to produce more than just tool watches. The 18-karat yellow gold Day-Date officially became the President about ten years after its initial release. President Lyndon B. Johnson was often wearing his 18-karat yellow gold Day-Date on his wrist and, in 1966, Rolex released an ad showcasing the 18-karat yellow gold Day Date as "The presidents' watch." Since President Johnson's Day-Date emerged into the iconic President we know today, the model has become the ultimate status symbol. Its powerful presence on the wrist has continued to capture the attention of some of the most prominent leaders of the twentieth century.

The design of the President has only seen minor adjustments since its initial release. The primary updates include more aesthetic options and upgraded movements. The model is now offered in 18-karat white and rose gold as well as the original yellow. In addition, the President is now available with a variety of band options, like a leather strap, Rolex's iconic Oyster bracelet, and the model's signature President bracelet. The most recent generation of President models come equipped with Rolex's caliber 3255 self-winding mechanical movement.