The Silverstone, released in 1974, was a replacement for the iconic Monaco. The design of the original Silverstone reflected the 1970’s style and featured the trademark square case of the Monaco. The model was ultimately retired after just three years of production. It made a brief comeback in 1983 and re-emerged again as a limited edition in 2010, in conjunction with the brand’s 150th anniversary.
The Silverstone was first released in 1974 by the Heuer brand, about a decade before they were acquired by Techniques d’Avant Garde and renamed TAG Heuer. It was created as a replacement for the now iconic Heuer Monaco, which was discontinued around the same time the Silverstone was introduced in the mid-1970’s. The original Heuer Silverstone fully embodied the aesthetic of the era with 70’s inspired colors—brown, red, and blue—and the trademark square design that was first featured on the Monaco. Also like the Monaco, the Silverstone takes its name from a famous Formula 1 racing track.
The Heuer Silverstone was offered in three versions, all of which are identical apart from their dial color. They each featured the same case, hands, and caliber twelve movement. This made the Silverstone line very simple and straightforward, as other models often feature different movements or different functions between variations. However, the model was discontinued in 1977 after just three years of production.
In the early 1980’s, just before that pivotal moment when Heuer became TAG Heuer in 1985, the Silverstone made a brief comeback. In 1983, another even more obscure version of the Silverstone was released: the Silverstone Lemania 5100. This model is a relatively extreme departure from the original Silverstone yet still bears the Silverstone name. Unlike the original model, the Lemania 5100 uses the Lemania 5100 movement and features a high-gloss case design and rubber strap. However, much like the original Silverstone, the Lemania 5100 was soon discontinued.
When Heuer was acquired, the brand naturally went through a period of change. Over the years, TAG Heuer has re-released a few past lines, like the Monaco, so many enthusiasts believed it was only a matter of time until the Silverstone reemerged. In 2010, the long-anticipated return of the Silverstone finally came.
In conjunction with the brand’s 150th anniversary, TAG Heuer relaunched the Silverstone line but only as a limited edition of 3000 pieces—1500 in blue and 1500 in brown. The design is strikingly similar to the original with just a few minor, modern updates. The new Silverstone is a bit bulkier, with a larger, thicker case. The finishing on the inner bezel is slightly different, and there are a few other modifications to the markings on the dial. Another key difference is that the re-edition is only available in two of the three original colors.
Since the release of the limited edition Silverstone, the model has not surfaced as a part of TAG Heuer’s permanent collection. However, it continues to be a popular model in the pre-owned market among vintage Heuer enthusiasts and modern TAG Heuer collectors alike.
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